Privacy Policy Statement

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At HANESBRANDS INC. (“Hanesbrands”), we respect our customers and understand that you may have concerns about privacy, so we have instituted privacy policies intended to help ensure that your personal information is handled safely and responsibly.

This Privacy Policy Statement sets forth the privacy policy pertaining to this website, (the “Site”), which is owned by Hanesbrands and to other Internet sites on which this Privacy Policy Statement is posted. For other terms and conditions that apply to your use of the Site, please review our Terms of Use. Any terms that are not defined in this Privacy Policy Statement shall have the meaning given in the Terms of Use. This Privacy Policy Statement applies only to “Personal Information” that we collect on-line. For purposes of this Privacy Policy Statement, “Personal Information” means any information about an identifiable individual and may include information such as your first/middle initial or name and last name, street address, town or city, state, postal code, telephone number, instant-messenger nickname, blog or other personal website URL, date of birth, e-mail address, credit card or debit card information.

Unless otherwise provided herein, any reference to “Hanesbrands,” “we,” “us” and “our” shall mean and include Hanesbrands, it subsidiaries, affiliates, operating divisions and brands (collectively, “affiliates”).

Overview: This Privacy Policy Statement is intended to explain our privacy practices and inform you as to:

  • The kinds of Personal Information we collect from users of the Site and how that information is collected;
  • How we use your Personal Information;
  • The circumstances under which we disclose Personal Information to third parties;
  • How you can access, update or delete any Personal Information collected about you by us on the Site;
  • The mechanisms we have implemented to protect your Personal Information; and
  • That, with your consent, we may disclose nonpublic personal information about you to a third party for marketing purposes.

[Behavioral Advertising: Advertisements displayed to you on this Web Site and elsewhere may be customized to your interests and preferences, based on your Personal Information and Site usage information, including (but not limited to) information which may be obtained from you or from other sources. To opt-out of this, visit]

Information Hanesbrands Collects

Hanesbrands collects Personal Information about you on the Site when you submit it to us, such as when subscribing to our e-mail program, submitting a review or question, participating in special functions of the Site, such as e-cards, wish lists or games, responding to a survey, entering a sweepstakes, or making suggestions or comments. When you request us to ship products to a shipping address of a third party, we collect that shipping address and we use it in accordance with this privacy policy.

In addition, when you access the Site our web servers may automatically recognize and collect information regarding your IP address, referring domain, your type of internet browser, operating system software, screen resolution, cookie preferences and similar technical data.

Website Information: In general, you can visit our Site without telling us who you are or submitting any personal information. However, when you access the Site, we may collect certain information such as the IP (Internet Protocol) addresses of visitors to our Site, the operating system and browser you are using, page requests, and average time spent on our Site. We accumulate and report statistical information on Site usage and use this information to monitor and improve the Site. We also use technology such as small data files that may be stored on your computer that are referred to as “cookies,” electronic image requests known as “web beacons” or “single-pixel gifs”, and files stored on your computer called “local shared objects”. We use this technology to recognize you as you browse or when you return to our Site. This technology shows us how our customers use our Site and allow us to give you a more personalized experience when you use our Site. We may combine the data collected by this technology with Personal Information you do give us in order to send you information that may be of interest. Some Internet browsers allow you to change the settings and stop it from automatically accepting certain technology such as cookies. Some media players, such as Flash, allow you to manage local shared objects. If you do change these settings, it may affect your ability to use certain features and functions on our Site and you may need to re-enter information when you browse or when you return to our Site. You should consult with the publisher or licensor of your browser and media players if you want to change the settings or are experiencing trouble browsing our Site.

Minors: We recognize the particular importance of protecting the privacy of Personal Information where children are involved. We do not knowingly collect Personal Information from children under the age of 13. If a child under the age of 13 has provided our website with personally identifiable information, we ask that such child’s parent or guardian call 514-376-6240 or 1-800-363-0790 or contact us at and we will delete the information about the child from our files.

How Hanesbrands Uses the Information

We may use your Personal Information for the following purposes:

  • to respond to your requests (including, for example, to process orders; enter a sweepstakes, contests or promotion; post a testimonial, photograph, comment or question, or to receive product information, or catalogs or to enroll in our email program)
  • to improve the content, appearance and utility of the Site
  • to trace our visitors’ use of the Site for internal research purposes
  • to invite you to participate in market research, with your consent
  • to provide any necessary notices to our visitors and to notify our visitors of updates to the Site
  • with your consent, to send catalogs, printed materials, offers and other announcements to postal addresses and to allow our affiliates and other reputable third party marketers to do the same
  • with your consent, to send e-mail offers, announcements, or newsletters to your e-mail address (these emails may come from any of us at Hanesbrands, including any Hanesbrands affiliate)

If you would like to withdraw your consent to receive our catalogs or other marketing materials via mail or email, follow the instructions located at contact us.

If we publish Postings that you submit to us for potential publication, we may identify you as the source of such information by first name, last initial and city of residence or as otherwise indicated on the applicable submission pages. Any information about yourself submitted in a “public” area or feature of our Site may allow members of the general public to view such submitted information and content on the Internet, may be routed through our servers, the servers of one or more of our service providers, and the Internet.

Disclosure and Transfer to Third Parties

We will not disclose, trade, rent, sell or otherwise transfer your Personal Information, without your consent, except as otherwise set out herein. With your consent, we may (i) disclose Personal Information to affiliates for marketing purposes, and (ii) rent lists of our customers’ postal mailing addresses to third parties. You can withdraw your consent to such practices by emailing us at Some of our contests, sweepstakes and other promotions may be co-sponsored by another company. In those situations, the information we obtain from you in connection with them may be shared with our co-sponsor, as specified at the time of collection of your Personal Information… In those situations, our co-sponsors will have the right to use your information for their own purposes, in accordance with their own policies. We are not responsible for how our co-sponsors may use your information. Additionally, we may disclose your Personal Information if required to do so by law or to comply with our legal and regulatory obligations or to protect our Site, our business and assets, or other users of our Site or the public, in general. Hanesbrands, our affiliates and our Canadian and US service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, U.S. or other law. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims.

On occasion, we contract with other companies (including our affiliates) to provide certain services on our behalf , such as credit card processing, shipping, e-mail/mail distribution, changing mailing addresses, website hosting, contest and promotion administration, market research and promotions management. We provide these companies only with the information (which may include Personal Information) needed to perform their services. These companies are prohibited from using your Personal Information for their own marketing purposes or from sharing this information with others. Your Personal Information may be maintained and processed in the Canada and your Personal Information may be subject to disclosure pursuant to a lawful access request by Canadian courts or governmental authorities. If you have questions regarding the manner in which we or our service providers treat your Personal Information, please contact our Consumer Relations Department at 514-376-6240 or 1-800-363-0790 or via email at Hanesbrands may (a) buy or sell assets, subsidiaries, or business units, or may be acquired by another company or (b) file for or be subject to an involuntary bankruptcy or restructuring. In such transactions, Personal Information is usually one of the transferred business assets, and we reserve the right to transfer all Personal Information in our possession as part of any such transaction. Such transferred Personal Information shall remain subject to the promises made in this Privacy Policy Statement.

Access to and Updating Your Personal Information; E-mail Unsubscribe Options

You have the right to access, update, and correct inaccuracies in your Personal Information in our custody and control, subject to certain exceptions prescribed by law. If you registered on our Site and in the event the Site does not have a “My Account” link to pages containing the Personal Information you wish to access, you may request that: (i) we correct or update any such Personal Information; or (ii) such Personal Information be unsubscribed from the email marketing database for the Site. To access, update or correct any inaccuracies in your Personal Information, you may click here or send an e-mail to, write to Consumer Relations department at 4405 Métropolitain Blvd East, Montréal, Québec, H1R 1Z4 or call 514-376-6240 or 1-800-363-0790. When contacting us, we may request Personal Information to verify your identity and in order to be sure we handle your request correctly.

In addition each time we send you an e-mail marketing message, we give you the option to unsubscribe from the applicable brand’s promotional e-mail list by simply clicking the unsubscribe link.

We may, however, continue to contact you via e-mail for administrative or informational purposes, including follow-up messages regarding the administration of your account, any services, features or functions you have enrolled in or registered to use, any promotions or contests you have participated in or have entered, goods and/or services you have ordered, or other transactions you have undertaken with the Site. Third-Party Sites

The Site may contain advertisements, references and links to other websites and third parties. We may also use third parties (i) to host and display our branded social media fan pages (e.g., Facebook, Twitter and YouTube), or (ii) to display or serve advertising on the Site and our web-based newsletters or other communications which you may choose to receive. Even if we have a relationship with the third party, we do not control those third-party sites or their privacy practices.

This Privacy Policy Statement does not cover any use of Personal Information that a third party may collect from you or that you make available via one of our branded social media pages on a third-party platform, such as Facebook. When you participate in our user community platforms at third party sites such as Facebook, the information you submit will be received and used by such third party platforms, pursuant to their privacy policies, and will also be received by us for our use in accordance with this Privacy Policy.


We maintain reasonable administrative, technical and physical safeguards in an effort to protect against theft, loss, unauthorized access, use, modification and disclosure of Personal Information in our custody or control. Unfortunately, no collection or transmission of information over the Internet or other publicly accessible communications networks can be guaranteed to be 100% secure, and therefore, we cannot ensure or warrant the security of any such information. We conduct financial transactions via secured transmissions. We also limit access to Personal Information by our own employees to those individuals who are authorized for the proper handling of such information and any employee found violating our standards of security and confidentiality will be subject to our disciplinary processes. We require that our operational service providers follow the same policy.


Phishing attacks attempt to steal consumers personal identity data and financial account credentials. “Phishers” use “spoofed” e-mails to lead consumers to counterfeit websites designed to trick recipients into divulging sensitive Personal Information such as credit card numbers, account usernames, passwords, and Social Security Numbers. WE DO NOT SEND EMAILS ASKING YOU TO PROVIDE OR CONFIRM SENSITIVE PERSONAL INFORMATION OR YOUR USERNAME OR PASSWORD! If you receive such e-mail communication, please forward it immediately to the Site”s Privacy Administrator at, and then immediately delete the fraudulent e-mail from your computer.

Updating the Privacy Policy Statement

As we continue to develop our Site and take advantage of technologies to improve the services we provide, we may have a need to change our current privacy policies. We therefore reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy Statement at any time. If elements of our Privacy Policy Statement change, we will revise this Privacy Policy Statement. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy Statement will mean that you accept those changes. Under certain circumstances (for example, in connection with certain material changes), we may also elect to notify you of changes or updates to our Privacy Policy, or to request your consent for such changes, by additional means, such as posting a notice on the front page of our Web Site to sending you an e-mail.

Questions Regarding This Privacy Policy Statement

If you have questions about this Privacy Policy Statement or the manner in which we treat your Personal Information, please contact our Consumer Relations Department via e-mail at, call 514-376-6240 or 1-800-363-0790 or mail your question or inquiry to our Consumer Relations department at 4405 Métropolitain Blvd East, Montréal, Québec, H1R 1Z4.